If you print an electronic mail newsletter, or "e-zine," you'll involve to clue on near a record employ (or "listserve") to order your friend index. There are copious types of listserves out there, so present are quite a lot of guidelines to aid you take one that's matched for you.

  1. Do they use MULTI-PART MIME technology? You'll need this if you impoverishment to make an HTML newssheet. Otherwise you'll have to send out double versions for users who can publication HTML, users who can't read HTML, and users on AOL.
  2. Do they submit more than a few sort of ORIENTATION OR TUTORIAL? If you're new to the winter sport and/or mechanically challenged after you'll appreciate any kind of back they offering for new clients.
  3. What's their CUSTOMER SERVICE like? Are they indication to get spinal column to you via e-mail? Can you ring up them if you have a problem? Are they unclaimed more than standard enterprise hours? What around weekends? Contact them and see how protracted they return to get rear to you - if it's long than 24 hours, unambiguously support looking.
  4. Do they NOTIFY listing owners if there's a PROBLEM beside their service? If so, how, and how quickly?
  5. Do they have CUSTOMER TESTIMONIALS to allocation near you? Or even better, punter references? Contact numerous of these kin to see how their experiences have been.
  6. Do other BUSINESSES LIKE YOURS use their service? If most of their clients are sizeable corporations, half-size businesses suchlike yours may not get the glare of publicity they be.
  7. Is their interface EASY TO USE? Meaning is it effortless for you to setup and motorboat respectively thing of your e-zine. They should offer a visual communication or let you admittance the 'mission control' sphere of influence that you'll be mistreatment to trial it out.
  8. Can you MANUALLY ADD AND REMOVE group to and from your detail if you impoverishment to? Sometimes you'll need to do this, so you'll poorness the statement to be "yes" - mega if you're affecting concluded a list you've only collected.
  9. Can you right SUBSCRIBER REPORTS? How and how often? You'll privation to know on a lawful spring how many subscribes and unsubscribes you've had since the past feature.
  10. What appears in the "FROM" pasture when subscribers get your e-zine? You impoverishment it to be YOUR language unit if impending. Some tinned meat filters projection screen out e-mail that does not appear to travel from an several someone.
  11. What appears in the "TO" pasture when a protagonist gets your e-zine? You want it to be the person's describe if practical. Along the identical lines, many tinned meat filters screen out e-mail that does not appear to be self-addressed to the separate entity.
  12. Who has ACCESS to their servers and your list? Anytime you extremity over your purchaser list, you're attractive a chance. You don't want your pay or everyone else exploitation your schedule for spamming purposes.
  13. What happens if numerous addresses are UNDELIVERABLE? These are as well called "bounces" or "bounce-backs." You don't want them to perfunctorily eliminate calumny for "soft bounces," which are due to short-lived stipulations similar satiated mailboxes.
  14. How do users SUBSCRIBE AND UNSUBSCRIBE? Do they have to call in a Web folio or can they do it via electronic communication (best if some options are lendable). Is the procedure isolated or clone opt-in? (Double is finer for much indemnity - the human has to come back with to a authentication electronic mail before she's intercalary to your index.) Is the act kept simple?
  15. Can you produce your LIST SERVER DOCUMENTS? This vehicle messages close to your admirer reaction and au revoir messages. (You'll conspicuously want to be able to do this, since the prewritten messages plentiful roll work use are revoltingly parky and confounding.)
  16. Can your e-zine grant PERSONALIZED GREETINGS AND MESSAGES? Not necessary, but a totally nice aspect. For example, if your e-zine came to me, it would initiation off beside thing like, "Hello Alexandria!"
  17. How oftentimes do they BACK UP their servers? It should be at lowest possible onetime both day. Also ask if you can download your lists to vertebrae them up on your own, as a accretion to their backup!
  18. Can you displace a TEST MESSAGE out to yourself or other human back you distribute out all distribute for real? You'll definitely poverty this because it's the best way to see how your e-zine looks on the recipient's end, do a proofread, and scrutinize all your hyperlinks.
  19. Can you see stats on your CLICK-THROUGH rates? If you print in HTML, you should be able to see how many an relations - and even exactly who - opens your messages.
  20. Can they AUTOMATICALLY ARCHIVE your issues if you'd similar to them to? Some work will deposit your e-zines at their site, others can tack it so they're archived at your own location (which is higher).
  21. Are they presently BLOCKED everywhere on the Web? If so, it may anticipate they've been reportable for allowing spammers to use their framework. You don't poverty to drudgery next to any schedule work that's been treacherous anywhere, because it way that your e-zine won't achieve all of your readers.

(c) 2002 Alexandria K. Brown

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